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Start Your Own Small Newspaper

Anyone can start a local newspaper to serve his or her area with reliable and timely information. I know because I did it myself. In a rural area only nominally served by the nearest daily newspaper.

I'm convinced that anyone can start and operate a newspaper. Well, maybe not just anyone. So let me say anyone who wants to contribute meaningfully to their community and local area, can do so, with a local newspaper. I'm not saying it's going to be easy. I'm saying it can be done. And it's being done. All over the country.

Of course, if you listen to the talk, real, printed newspapers are just about a thing of the past. Right along with economic security, good local schools, and honest politicians. But what's being said in public may have less to do with the facts than is commonly reported. It's a fact that many newspapers and magazines are history. But print media is far from becoming a thing of the past.

Every community needs its own public voice. How else can neighbors communicate with neighbors? How else can your local school show off its top students, star players, and talk meaningfully about local programs, successes and needs?

But how does one go about starting a real newspaper? and how does it pay for itself? Is it reasonable to even hope that such an enterprise might pay the person running it enough to live on? Especially in these days of economic ups and downs?

As stated above, many large newspapers are failing. Many have become only an Internet presence. Many others have already gone completely out of business. The question to ask is, Why? When you know the answer to that question, you'll be better prepared to know if you should start one.

Why do (real, printed) newspapers fail? What makes a real newspaper work? What does it provide that readers want and need? What does a newspaper offer businesses, the community, the region? The answers to these and related questions tell you what you must do in order to operated a successful newspaper.

Studying failure, and the reasons behind it is good. But we should also take a look at what works. There are reasons behind success. To succeed in any business, someone must meet a need or, at the very least, supply what people are looking for. So be sure to ask yourself why, in an era of online everything, are some print publications, including local newspapers, succeeding?

And what does the success of some faraway mega-metropolis newspaper or magazine have to do with you, as an upstart publisher? Can you really and meaningfully apply their successful working principles to your own local area? The obvious answer will be yes and no. (Just what you might expect from some online "how to" website, right?) Regions are not the same, so what works very well in one area may exist in another. But some major factors will always exist.

Four Factors Contributing to Newspaper Success (at No Extra Charge!)

1. The Public Wants Factual Information and a Local Voice.

2. Communities Must Promote Projects and Programs.

3. Agencies Serving the Public Must Communicate.

4. Businesses Must Advertise.

As you can see from the above list, external factors may contribute to your success. Political (locally or nationally) bias in existing media is one of those factors. Intelligent citizens soon weary of any "news" source that only represents one side of things. This is true of broadcast and printed news sources. May newspapers have lost readership because the population has no desire to be spoon-fed a biased version of the facts. When the local population is only partially represented by the nearest newspaper, you may already have a readership (and local businesses advertisers) ready for a publication that will actually serve the people.

Intolerant idiots are in control of the government, the media, and...

Now the News: "Intolerant idiots are in control...

Another factor is the absence of real coverage. Is your school, church, community, local association being given adequate space in the news? Are your local students, community needs, human accomplishments being talked about in the news? In short, does your community, your local area have a voice?

And what about advertising? Are your local businesses having to pay huge prices to a paper that reaches far beyond the local market area? It may be easy for very large corporations to buy enough print advertising to reach the whole region, maybe even an entire state, but small businesses that just want to bring in local customers can't compete on that level. They need local options, and a local newspaper is one very good option for small business advertisers.



  Next: Welcome to Newspaper Publishing

Complete List of Newspaper Information Pages

Start Your Own Small Newspaper

Welcome to Newspaper Publishing

Key to Newspaper Publishing Success

Basics of Newspaper Publishing

Facing Facts: Should I Publish a Newspaper?

Essential Equipment and Services

Offset Printing Presses

Does Your Area Need Another Newspaper?

What a Newspaper Talks About

12 Ways to Get Your Newspaper Going Strong

What Advertisers Want in a Newspaper

How to Publish a Newspaper in 8 Easy Steps

But Am I Really Qualified?

How I Started a Newspaper Without Money

Newspapers in History

A Small Newspaper Can Be Good Business

Making Money With a Small Newspaper

Sources of Income for Small Newspapers

A Quick Introduction to Pricing Ads

Figuring Costs and Pricing Newspaper Ads

Pricing Newspaper Ads, Part 2

Pricing Newspaper Ads, Part 3

A Typical Tabloid-Sized Newspaper Page

Example Page Layout (PDF)

Small Newspaper Sheet and Columns

Pricing Newspaper Ad Space, Part 4

Small Newspaper Ad Sizes

Pricing Newspaper Ads, Part 5: Adding Your Salary

Why Have a Rate Sheet?

A Newspaper Advertising Rate Sheet

Example of a Small Newspaper Rate Sheet

Paying Newspaper Content Providers

How to Sell Newspaper Ads

Designing a Small Newspaper - Part 1

Designing a Small Newspaper - Part 2

A Word About Fonts and Typefaces

Small Newspaper Page Layout

Developing Your Newspaper's Visual Style

The Armadillo Star (PDF)

Marked Up Front Page (PDF)

Building Newspaper Ads - Part 1

Bitmap and Vector Images

Building Newspaper Ads - Part 2

Positioning and Arranging Newspaper Ads

Newspaper Comics

Small Newspaper Reporting

On the Job as a Small Newspaper Reporter

Angry Mastodon Goes Berserk

Putting Your Newspaper on the Web

Small Newspaper Resources

News Publishers Associations

  Publish a Small Ad Sheet or Mini Shopper...

Lots of people have asked me for information on starting a smaller-sized publication for their community.  For various reasons, new publishers sometimes feel that a newsletter-sized adsheet would be better for their area.  Some are unable to locate a web press within a reasonable distance.  Others feel that ads are all that is really needed for now, just something to help the local businesses advertise without having to spend a huge amount.  If this is you, then be sure to read about how to start up a local ad sheet.

thumbnail image of a typical adsheet advertiser paper.  

Recent Letter from a Reader:

A note to say 'Thank you' for your newspaper web site. It is full of useful information, and has saved me many hours of searching for information and gathering the proper tools.

I live in a small township of about 2,000 people. Our newspapers report very little of the local news, so I decided to publish my own newsletter. It is a 8 1/2" x 11" sheet, 16 page letter that is made up at a local printer and mailed to each household in the town. A money losing inefficient hobby for which the people have expressed their appreciation.

Without realizing what I was getting into, I attended the local town board meetings and found out there is a struggle between the Town Supervisor/Town Board, with backing from the County Executive, trying to eliminate the elected positions of Town Clerk and Highway Superintendent. Needless to say, my newsletter seems to be stirring up the situation.

Without the help of your web site, I might still be trying to figure out how to get started. Thank you.


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This page last edited 01/09/16

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